Started From Frustration, Built on Experience
Back in 2019, I was watching too many capable business owners struggle through budget discussions. Smart people who knew their numbers inside out would still walk into meetings unprepared for the psychological side of negotiation.
The problem wasn't knowledge—it was approach. They'd either cave too quickly or push too hard, missing opportunities to find genuine middle ground. So we started small, offering workshop sessions in western Sydney to help people think through their negotiation strategies before the actual conversations.
What surprised us was how much the emotional preparation mattered. Yes, having solid numbers helps. But understanding your own pressure points, knowing when to hold firm and when to flex—that's where most negotiations actually succeed or fall apart.
These days we work with everyone from retailers renegotiating supplier contracts to service businesses navigating client budget cycles. The situations change, but the core challenge stays the same: having difficult money conversations without damaging relationships.